Mobile enterprise applications that information, not many people out of the spend more? management convenient? more critical is that the profit for their own growth where? how to achieve? current topics that we will take you forward with a temporary mobile information technology for SMEs still far from, especially in the SME group of more slowly. In fact, the choice of mobile information before, SMEs have their own concerns: to spend more? management convenient? but more crucially, the profit for their own growth where?
new wind hh Many people think that the enterprise application platform for mobile information is send messages, play telephone trunk network. In fact, the application of this platform, enterprises can not only release information anytime, anywhere on the Internet, but also used in the production, warehousing, logistics , customer management and other fields.
large pharmacy chain Co., Ltd. Zhanjiang Pegasus has 30 stores already, but with the competition, the management thought of how hard each day to maintain advantages for development. aware of the demand, Guangdong Mobile to Tianma large pharmacy develop, install a mobile customer relationship management system. It will customer membership card and phone number to bind, through text messages in the communication between businesses and consumers, contact, business promotion, Offer information can be quickly sent to consumers. Collaboration ready and efficient process, relying on a single technology, human resources, channel has been unable to cope with, therefore, companies must integrate resources, simplified. in the traditional IT environment, system independent, repeated consumption of resources, the enterprises have become more applications and data silos. by means of the implementation of information technology, business process reengineering, a more rational allocation of resources, benefits also emerged.
for SMEs, the They further enhance the application of modern information technology capabilities, strengthen its innovative capabilities and scientific decision-making and improve enterprise management level.
costs and improving efficiency. SMEs also see is the first two, so if mobile information services will only increase efficiency but also as a publicity-caliber, will be more away from the small and medium enterprises. Yi told reporters.
at Analysys survey found that, in fact, many SMEs do not have the information listed on the agenda, not to mention the mobile information. Therefore, prior to meet customer needs, service providers must first should be done through the observation of this market to understand the needs and turn requirements. And the most important needs is how to move information effectively to increase profits for the enterprise. Zhou Yi that the solution must be mobile and non mobile solutions combined with the inherent realization of the interface between networks and devices, so as to discourage small and medium customers in the first cost concerns.
Guangzhou Mobile first of its kind in the country created the of the overall solution. It is suitable for all businesses to use. sales data in the national statistics, the sales cycle more than 4 weeks from the original, now shortened to 0.5 hours. inventories fell more than 10%, saving more than 300 million inventory financing / month, while saving a lot of manpower and communication costs, the mobile supply chain customers directly to the nearly 500-fold return on investment.
there are many key points
present, not only mobile operators, network operators, terminal equipment providers, infrastructure providers and software developers, mobile application service providers, software platform providers and system integrators, so pay close attention to the development of mobile information. While mobile information had been made as early as the beginning of 2000, and has made some achievements, but its development speed and still far from people's expectations, especially in small and medium enterprises of more slowly.
in an interview with reporters, a senior analyst Shui Qing Mu Hua Chen Zixin about: voice user support. China Mobile in 2006 proposed the slogan r l mobile information expert, the business focus has turned to industry information immediately. However, to date the business was not successful, mainly due to the lack of large-scale data do support the business users , mobile information system in the face of custom, when it is in vain. Therefore, the mobile information technology in China also embarked on a long course of development. areas: small and medium business combination with the application of the lack of high construction costs related to the mobile information industry chain links the lack of effective communication and cooperation. In addition, data security, transmission speed mobile networks, mobile terminals screen size, lack of available applications, systems development cycle is long, and many other factors also will influence the mobile information applications in the enterprise.
current mobile information applications in three major areas: data collection, information verification, information notice (such as notices of meetings, task assignment, information dissemination). One of the most widely used mainly in information dissemination, but also most of the way is the use of Short Message, which can only be said to be one of the most junior of the mobile information applications, and business systems is not really linked to the former two applications in a manner primarily used in some specific environment, there are many limitations of its application and use the main targets of government and large enterprises. it is not difficult to see the current mobile information applications for small and medium core business is very small. the lack of business combination and the application of mobile information technology has become a major bottleneck faced by the development.
the same time, companies want to build their own mobile information system required custom development in the system software, wireless network rental, mobile terminal equipment purchase, staff training and supporting environment and so spent no small cost of the current for domestic SMEs, which are no doubt hinder the application of important factor.
information for some mobile applications business, or because they did not provide original information system and related interfaces mobile network connection, or because the required information in the original platform and third party between the mobile information platform conversion platform, or a terminal device and wireless network information system can not achieve a variety of factors affect the demand for hh to the further application of these business users. which led to the root cause of these factors appears that mobile information is no uniform standard, the industry chain between firms in various sectors of the lack of effective communication and cooperation.
appears in Guangdong Mobile, the SME application of information technology should adhere to the flexible device applications of low threshold, fast response characteristics, which for the SMEs in the face of nominal range of information technology solutions to provide the selection criteria, but also for mobile information solutions provider has a clear market threshold, there is help to regulate the increasingly competitive information technology market for SMEs, in order to ensure the whole industry to a standardized and orderly and positive direction. At the same time, information technology SMEs should follow the advantages of mobile information.
Strategy Two: to find their own hh Shenzhouxing pick card, I see the line. SMEs paid more attention to the mobile information technology, the future may appear like an ad for a Users can adjust to demand in the GSM, CDMA, WiFi, etc. Any of several major network model permutations hh see people dizzy, pick the card with the flow individual users, small and medium enterprises to pick their own telecommunications solutions available reason to pick it that is, the GPRS and CDMA. SMEs to develop the first mobile information on the GPRS and CDMA both sides of the scales, weigh carefully weigh.
GPRS full name in English General Packet Radio Service (General Packet Radio Service). It is use of benefit is required only where there is data transmission will take up bandwidth, but also to the amount of data transmitted pricing, which is more reasonable for the user billing methods such as Internet data transmission, as most of the time bandwidth is idle. In addition, GPRS theoretical maximum transfer rate of 171.2Kbps.
CDMA's English name is Code Division Multiple Access (CDMA). It is based on U.S. standards (IS-95) designed 900 ~ 1800MHz frequency range in the digital mobile phone system. This is a use of Spread-Spectrum's digital cellular technology. with the use of Time-Division Multiplexing (TDMA) and competitors (such as GSM) different, CDMA does not give Each caller is assigned a certain frequency, but to use every channel can provide full spectrum.
advantage than technology
GPRS Tingduo, first of all, the user is always online, GPRS technology makes use of the group Dedicated Internet users have the feeling, without the need to establish the connection process, eliminating the pain of landing WAP; by the amount of charges, fixed charges in accordance with length of time, and GPRS traffic is billed, the is 171.2Kbps, but taking into account the configuration of the network and mobile phones of different brands, the current rate can reach 20 ~ 30Kbps; freely switch, making voice services, data can still be transmitted, the user need not repeat the online operation.
CDMA The advantage compared with the GPRS, it is faster, this is the biggest difference between the two. In addition, the high sound quality is another advantage, CDMA variable rate vocoder provides clear voice quality, background noise, the quality is close to the wired telephone effect; difficult to interrupt the call, CDMA system to automatically track the multipath signals and soft switch technology, greatly reducing the possibility of switching of dropped calls, which is very conducive to the process of moving users and data calls transmission; through rate high, CDMA's spread spectrum technology and frequency multiplexing, full use of channel capacity, improve network connection rate; security performance, CDMA system, authentication, digital format, spread spectrum processing the call protection, can provide the best security features to prevent unauthorized listening in the communication process and handset password theft; emission power consumption, CDMA systems transmit power is very small, only 200 mW maximum, only 0.1 mW when the normal call, even if Compared with an ordinary light bulb, it is only about one hundred thousandth of the following, the mobile phone power consumption, wireless radiation energy is low; support multiple business functions, CDMA uses broadband technology to support call transfer, call waiting, three-way talks , caller ID, SMS, voice mail, automatic roaming, fax and data communications services to a variety of vocoder and many other businesses.
GPRS disadvantages: first, the practical application rate is lower than the theoretical value To achieve the theoretical value of the GPRS 171.2Kbps transmission rate is conditional, requiring only one user takes up all eight time slots, and no protection against mistakes. a network operator can not be full all the eight time slots to a user Therefore, use the bandwidth users will be severely limited. So, in theory, the maximum rate of GPRS networks and terminals will be the constraints of reality. Second, the transfer delay. GPRS to send data packets through different directions, and ultimately reach the same purposes. so that the data transmission through the wireless link may occur one or more packet loss, or even greater error. the standards organizations recognize the inherent characteristics of the wireless packet technology, the introduction of data integrity and retransmission strategies , the resulting delay of a potential transfer. Finally, the mutual interference of different businesses. practice, different businesses will interfere with each other. for different purposes, only limited radio resources available. For example, voice (GSM ) and GPRS calls both use the same network resources, which is bound to cause some interference.
solely from the technical point of view to consider, CDMA is no drawback. But as is also Xiao, Xiao He also lost, precisely because it is hidden birth background, resulting in a long period of time are not known, not used in commercial service. For more wipe CDMA network coverage in terms of improving the region's small and medium enterprises, you can choose CDMA network, Because it is a good and inexpensive technique it.
than the market mobile phone market from the 2005 sample data in China, Sino Market Research Company reported data: in 2005 the domestic mobile phone market (excluding Hong Kong and Macao Special Administrative Region and Taiwan Province) capacity of 85.42 million Department, the annual mobile phone sales are expected to increase 28% over last year, which was 78.88 million GSM, CDMA was 6.53 million, GSM mobile phones to 92.34% of the high proportion of the absolute still occupy the dominant position of the mobile phone market. Norson Telecom Consulting Company 2005-2006 Review and Prospect of China's mobile phone market, sales of 6.67 million, the overall mobile phone market in 2004 increased by 18.8%; and the PRC, according to the city of 170 stores in 1000 statistics, the annual mobile phone market capacity of 89 million.
Connaught from the race Statistics shows that in 2005 GSM mobile communications market is still the mainstay of the rapid expansion of market size, while the CDMA and PHS PHS although from the sales volume growth, market share has gradually decreased, being replaced by GSM. seen with GSM or GPRS or development to the present use of the mainstream market, constructed SMEs in the process of moving information to take into account this aspect.
mm compared to the 3G future sprint
from a technical point of view, that is, from the voice quality, data transfer rates, security and sustainable development point of view, is clearly better than CDMA GPRS. but the saying goes, a technology, but also with a carrier to support both technologies. No matter what kind of technology to support operators, the fact that these two technologies has become the field of mobile communications, in the development worldwide users, even from opponents to seize the user, this even extends to compete for 3G era.
major operators for the current plan how to move towards 3G, the policy not been made public, various media are different opinions SME users must keep their eyes open to determine clearly as possible taking into account the company's future mobile information systems development.
the next chapter:
WiMAX, WIFI and WiBro
practical considerations are important, far-sighted business leaders for the development trend of next generation networks should also be able to forward-looking.
WiBro 4G technology is based on a new generation of mobile communications services, its core technology and system have the same technical features of mobile communication, is to provide wireless Internet business-oriented high-capacity data services. WiBro can overcome the original mobile phone wireless Internet transmission rate and low decline rates the limitations of space, more in line with user needs.
WiBro and WiMAX are both wireless broadband standards, market research firm Analysys International said, WiBro and WiMAX IEEE 802.16 with a series of technology-based wireless broadband standard. WiBro can support devices moving at 37 miles per hour, in the highest within 0.6 miles 3Mbps data transfer. with WiMax than WiBro performance in mobile reception performance better, but in terms of adapting the transmission range is greater than WiMax.
telecom-grade operations technology. and than WiFi, WiMAX coverage ability, manageability and strong. they need to license with the band also decided to not be as WiFi WiMAX as the process in operation by the CPN and individuals in the network construction effects. Therefore, Analysys expects the fourth quarter of 2008, China's WiMAX up to 4.4 million users.
link mobile information when the story will now proceed to
China Mobile Information Service Centre in Shiling
October 31, Guangzhou Shiling demonstration base of information for SMEs and Chinese mobile information service center opened Shiling, leather capital of China WWW network, WAP network leather capital of China, Guangdong, leather and leather talent market network and Shiling Town Government Portal same time. This demonstration effect for the construction of the country Shiling Town as an incubator for information technology applications and bear the information display, information, experience, training, seminars and business process and other important functions. enterprises in the information service center advice, to understand even for a variety of mobile information services. < br> Huidong Shoes
mobile information quickly to the actual situation for themselves, Huidong footwear choice of mobile information technology solutions, has launched a special local characteristics Huidong mobile information services, ; after the first half of 2006 profits Huidong shoes last year rose as high as 36%; for Huidong of local government, they can better support the region's strong sector to play industrial advantages, and promote the footwear industry Huidong sustained and healthy development. Cheng Ishii Chemical Industry Company in Guangzhou, a factory built, new and old plant large amounts of data every day, send a fax to each other, time-consuming and laborious. Guangdong Mobile development and design of a set of data transmission, SMS group sending, and mobile office in one data line business, so the company while taking advantage of the only text messaging port quickly and efficiently provide customers with product information, not only to facilitate the business office management, but also greatly improves production efficiency and service quality. Now, with the Mobile Information Platform help, enterprise, business and customers, companies with upstream and downstream communication and liaison between the manufacturers become more smooth. the company's business managers at all levels can promptly control the operation of all aspects of the status and operation, accurate decision-making and judgments.
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