Beijing July 9, what?
present, the size of video game market has reached 30 billion U.S. dollars, in order to compete for this market, Sony will lower the price of its PS3, the 100 U.S. dollars.
7 months ago, PS3, visit the North American market when the price is $ 599, now down to $ 499.
on the eve of the price cut, Sony Corporation, a company executive denied the rumors will soon be changed, and that which is already making less than the money game division will be increasing financial pressure. Sony's move could increase pressure on Microsoft will force it to reduce the price of Xbox360. Xbox 360 consoles since its launch, an unusually high failure rate of . It also reminds feature Sony's PS3 game console is very rich, some high prices, lack of enough games to meet the needs of players. Shengmolika Sony's choice of the E3 game show in California on the eve of the price of the PS3, but also independent game software developers in the Three Kingdoms games play an increasingly important role in an affirmation.
which followed the first two of three next-generation consoles to market after the holiday sales season, the three companies and words, the availability of supporting innovative game has become critical issues. Sony plans to launch before the end of March next year, paragraph 400 games compatible with all new games platform.
At the same time, Sony said its games business especially the PS3 more willing to bear the loss of business in order to retain live those wavering between three rival developers so that they turn the other two companies. Sony Computer Entertainment America Jack Tretton, chief executive office talking about to the PS3 price cut, said: Sony's choice of the executives in the July 6 just to clarify, after rumors of price cuts for PS3 price cut followed the practice of the industry is still very unexpected. In order to avoid giving people on the PS3, launched just a troubled feeling, Sony has been reluctant to cut prices too it.
Sony not willing to cut prices for another reason, the game division would have diluted the whole company to profitability. Sony in the previous fiscal year's operating profit dropped by 68%, only $ 598,000,000. which part of the reason is the loss of its games division more than 19 billion dollars. (in the last fiscal year, the game division profitable $ 72,500,000.) estimates Morgan Stanley analyst Masahiro Ono , while sales of Sony's game division this year may grow 50%, but it still will lose 240 million U.S. dollars.
can not always meet the expectations of the PS3 has become a universal condemnation of the sinner. Sony Chief Financial Officer Nobuyuki Oneda said in May, the company failed to meet the PS3's sales targets. Although Sony expects PS3 consoles in the March 31 global sales of more than 600 million units, but its production plant only 550 million issued PS3 consoles.
last November when the PS3 goes on sale, the analysts expect the sale of each Sony PS3 game console will be a loss of $ 200. console makers are usually ready in two years before the launch of new products under enormous losses to dominate the market. They often supplement the investment, and then gradually decrease as the component cost to profitability, while supporting the game with the console software to profit.
but Wedbush Morgan analyst Michael Pachter expected, Sony dropped the price of the PS3, $ 499, due to lower costs as the profit component may be completely wasted. Pachter said: signal, they will reduce the cost of the benefits of conversion to the price to stimulate sales growth. machine will be listed in August, starting at $ 599, its 60GB hard disk space will be increased to 80GB, while earlier this year released Sony products need to be trimmed. Nintendo's Wii console is still the best-selling products. According to statistics, in June, Wii game console is the Xbox 360 console sales volume of 2 times that of PS3 games 4 times the machine volume.'s president Satoru Iwata Nintendo Wii game console is expected in this fiscal year total sales will reach 14 million units. Sony will continue to adhere to its conservative targets, is expected to PS3 console sales in the fiscal year at 11 million around Taiwan.
analysts believe that, in addition to the need for price cuts, the move will be is unclear on the competition between Sony and Nintendo that great an impact. Wedbush Morgan analyst Pachter estimated price may be PS3 demand that 50% of the market, but even so, the price is far lower than the PS3, the Wii console sales will far exceed PS3.
Sony on PS3 price cuts may be on the impact of Microsoft larger. Sony officials said, the real game players in the PS3 every dollar spent on rewards than their Xbox 360 on the return to be more, Xbox 360 game console is no wireless Internet access, and no equipped with built-in HD DVD player. Tretton said: br> new price will be those who may have tired of the Xbox console over the failure to attract consumers. Microsoft said in July 5th, it would take 1.05 billion U.S. dollars to 11.5 billion dollars in funds for expansion of Xbox 360's warranty and replacement range. Microsoft said, after a month of investigation, which identified several failures continue to result in a number of Xbox360 consoles weaknesses, and players will be console fails the three flashing red lights on the panel dubbed as the Microsoft's Xbox 360 at least to reduce the price of 50 dollars.
present, the size of video game market has reached 30 billion U.S. dollars, in order to compete for this market, Sony will lower the price of its PS3, the 100 U.S. dollars.
7 months ago, PS3, visit the North American market when the price is $ 599, now down to $ 499.
on the eve of the price cut, Sony Corporation, a company executive denied the rumors will soon be changed, and that which is already making less than the money game division will be increasing financial pressure. Sony's move could increase pressure on Microsoft will force it to reduce the price of Xbox360. Xbox 360 consoles since its launch, an unusually high failure rate of . It also reminds feature Sony's PS3 game console is very rich, some high prices, lack of enough games to meet the needs of players. Shengmolika Sony's choice of the E3 game show in California on the eve of the price of the PS3, but also independent game software developers in the Three Kingdoms games play an increasingly important role in an affirmation.
which followed the first two of three next-generation consoles to market after the holiday sales season, the three companies and words, the availability of supporting innovative game has become critical issues. Sony plans to launch before the end of March next year, paragraph 400 games compatible with all new games platform.
At the same time, Sony said its games business especially the PS3 more willing to bear the loss of business in order to retain live those wavering between three rival developers so that they turn the other two companies. Sony Computer Entertainment America Jack Tretton, chief executive office talking about to the PS3 price cut, said: Sony's choice of the executives in the July 6 just to clarify, after rumors of price cuts for PS3 price cut followed the practice of the industry is still very unexpected. In order to avoid giving people on the PS3, launched just a troubled feeling, Sony has been reluctant to cut prices too it.
Sony not willing to cut prices for another reason, the game division would have diluted the whole company to profitability. Sony in the previous fiscal year's operating profit dropped by 68%, only $ 598,000,000. which part of the reason is the loss of its games division more than 19 billion dollars. (in the last fiscal year, the game division profitable $ 72,500,000.) estimates Morgan Stanley analyst Masahiro Ono , while sales of Sony's game division this year may grow 50%, but it still will lose 240 million U.S. dollars.
can not always meet the expectations of the PS3 has become a universal condemnation of the sinner. Sony Chief Financial Officer Nobuyuki Oneda said in May, the company failed to meet the PS3's sales targets. Although Sony expects PS3 consoles in the March 31 global sales of more than 600 million units, but its production plant only 550 million issued PS3 consoles.
last November when the PS3 goes on sale, the analysts expect the sale of each Sony PS3 game console will be a loss of $ 200. console makers are usually ready in two years before the launch of new products under enormous losses to dominate the market. They often supplement the investment, and then gradually decrease as the component cost to profitability, while supporting the game with the console software to profit.
but Wedbush Morgan analyst Michael Pachter expected, Sony dropped the price of the PS3, $ 499, due to lower costs as the profit component may be completely wasted. Pachter said: signal, they will reduce the cost of the benefits of conversion to the price to stimulate sales growth. machine will be listed in August, starting at $ 599, its 60GB hard disk space will be increased to 80GB, while earlier this year released Sony products need to be trimmed. Nintendo's Wii console is still the best-selling products. According to statistics, in June, Wii game console is the Xbox 360 console sales volume of 2 times that of PS3 games 4 times the machine volume.'s president Satoru Iwata Nintendo Wii game console is expected in this fiscal year total sales will reach 14 million units. Sony will continue to adhere to its conservative targets, is expected to PS3 console sales in the fiscal year at 11 million around Taiwan.
analysts believe that, in addition to the need for price cuts, the move will be is unclear on the competition between Sony and Nintendo that great an impact. Wedbush Morgan analyst Pachter estimated price may be PS3 demand that 50% of the market, but even so, the price is far lower than the PS3, the Wii console sales will far exceed PS3.
Sony on PS3 price cuts may be on the impact of Microsoft larger. Sony officials said, the real game players in the PS3 every dollar spent on rewards than their Xbox 360 on the return to be more, Xbox 360 game console is no wireless Internet access, and no equipped with built-in HD DVD player. Tretton said: br> new price will be those who may have tired of the Xbox console over the failure to attract consumers. Microsoft said in July 5th, it would take 1.05 billion U.S. dollars to 11.5 billion dollars in funds for expansion of Xbox 360's warranty and replacement range. Microsoft said, after a month of investigation, which identified several failures continue to result in a number of Xbox360 consoles weaknesses, and players will be console fails the three flashing red lights on the panel dubbed as the Microsoft's Xbox 360 at least to reduce the price of 50 dollars.
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