SNS and other social networks are increasingly become an important communication tool in the mass of users slowly build up the influence, even so, its application in the individual level or at the beginning stages, the traditional Internet companies will not give up SNS influence the future pattern of this important interactive media, Tencent, Sohu, Sina, Baidu, and Ali, and so are involved in this area, its importance can not be ignored.
but its application and influence must not only only in the public users, applications in the future organizations (including enterprises) will have a very great future. This is the inevitable interaction between technology and management results, but also the inevitable trend of social change brought about.
organizations and businesses coming The main staff is under the influence of the Internet generation has grown up. This generation, eager to open Internet information and communication, the management of their traditional way of communication for traditional information, such as e-mail, etc., are not too interested in their network for SNS, for instant messaging, and so are more interested in working methods. When this generation truly organizations (including enterprises) and the main force, if you still follow the traditional approach to management, the effect must not ideal.
management should change with the times change, and establish a social network within the enterprise will be a solution to the key business management tool for the future.
First of all, what is the corporate social network? enterprise social networking mainly to the maturity of the current application of the use of social networking to the enterprise organizations to let people within the enterprise network through a way similar to social work and management. The main applications include wiki, blog, twitter, group, personal home page, a message , instant messaging and other interactive tools.
these applications have been received by ordinary Internet users, but for the average organization, including business what it is worth? It is a fashionable concept? or a genuine potential applications that can bring value to the enterprise management tools do?
enterprise social network is future-oriented enterprises to establish one of the key core competence. It is not a fashionable empty concept but a genuine potential applications of the future management tool, it allows organizations, including the competitiveness of companies to get real.
its importance and forward-looking performance in the following aspects:
enterprise social network: the real business knowledge transmission enterprise social networking and experience
is collective wisdom, collective knowledge of the important communication transmission carrier. When we use the traditional e-mail, with meetings conducted by telephone communication, etc., when the preservation and circulation of the contents of communication there is often certain limits. although it will survive a variety of ways, but such proceedings, if only a paper document, it is difficult to use the most efficient flow of information are more difficult, even if the final has become a fixed e-mail content, but e-mail is often the last to enter the relevant personal computer, due to security or permissions, and many other reasons, the data flow and management is still difficult.
related to staff that when, after how the data retention, how to pass, how related personnel leave the organization or person in the future? the traditional way, even if there exist at the end, it's permission settings, the liquidity of its information is still subject to many restrictions on the circulation of information is not very good, difficult to pass unified information management database.
the corporate social network for business accumulation and transfer of knowledge to make important contributions.
If you build enterprise social networks, corporate staff or staff of other organizations in the information communication When can I take advantage of wiki, blog, Q & A community care center job information, group discussion board to stay on the organization of working time in the company's information, such as joint establishment of a wiki knowledge base, such as on a drug development, on its definition and other information on the progress of research and development, constantly improve the organization by its key product knowledge points to a record of the latest products, but also for future new recruits to provide one of the best places to learn.
also Yes, when companies in the employees do not know how to solve a problem, he can through enterprise social networking systems, to submit up to their problems, but the problem can occur in a particular discussion group which can also occur Q & A community in which, or by sns or twitter message push system, one to many broadcast out, so that information flow can be the fastest, and when some of them know how to solve, they can answer the fastest way . when other people have similar problems, can be obtained through the search for knowledge, while the flow of information process, because a larger range of contact information, can produce the effect of collective learning. Of course there needs to control the permissions on the information .
so, companies establish a set of true knowledge management system that allows employees in the enterprises or institutions settle down knowledge and experience to achieve true enterprise knowledge accumulation and transfer, which can be for the efficiency of enterprise management greatly improved, especially in knowledge-based enterprises, such as design, research and development companies, etc., all need a real internal social networking system to build enterprise management.
ago, a saying often, the best management is the institutionalization of management, it will not key employees or executives to leave the normal operation of the business causing great losses. And when companies have an internal social networking system, a lot of the company's knowledge and experience which will be saved in the internal social networks and passed down to the loss of personnel to minimize the loss.
that the establishment of the enterprise social networking is a system-centric, although above it to each individual subject, but it is still the core of the system, because it focuses on the interpersonal relationship between the link through to maximize the efficiency of communication to gain the core competitiveness of enterprise management. The next section will outline corporate social network and a learning-based organizations. (text / Huang Liang new)
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