From:
2009 China Internet Conference November 2 am in Beijing. Industry and Information Minister Li said at the meeting, as of the end of September, China's mobile phone users has more than 720 million mobile Internet subscribers has reached 1.92 billion, representing an increase 62.7%.
with the scale of mobile phone users and mobile phone users continues to grow, 3G brought about the advantages of network bandwidth and end the supply of rich, to the mobile Internet provides a good opportunity for development, and birth the new economic growth model and growth points.
to move Internet-based opportunities abound to make the cake bigger, mobile phone read, smart phone development, and the earth into the stage of things, and so intelligent. And Today, operators in the field of high-growth communications market is still showing the market and government directives to push forward the embarrassment of the state. GPRS congestion, dropped calls, login difficulties, it launched a capacity increase. mobile Internet has achieved such rapid development, can be Based on its application so far, very few, and are in the bud, marketing, technical support, business support are very imperfect.
and communications operators are now keen on what is it mm tariff war. this dogfight Shasheng constantly, different moves.
China Unicom first created a beautiful and clear tariff pricing system: unified national price, accounting and management has become exceptionally easy. that is the same commodities in remote mountainous areas of Beijing and the price uniform up, that is what Beijing bread in the supermarket price, what price will the remote mountainous areas.
China Telecom for high-end customer demand, moves a mm to cancel roaming charges, according to the design of their thinking out of the tariff system, Government at this stage due to meet all telecom operators should maintain a certain profit margin, it had to reduce roaming charges, while pushing up the local phone calls. Comparison of the most low down the same course, China Unicom 66 yuan: Talk Time 50 minutes; Mobile 58 yuan: Local 400 minutes; Telecom 69 yuan: 260 minutes talk time. Mobile Unicom local minutes 8 times, 1.5 times of telecommunications, and local calls for 80% of the total calls. pretty close to a number of years Before the combination of products on the market everywhere in the lower auxiliary prices, discounted prices, improving the main material of product strategy. Moreover, if roaming charges as a standard by the original told, will see the total price is increased N times . quite raise the original price, then discount shopping promotions taste.
China Mobile, as always, to the user's > I believe that, not solve the problem of low levels of competition, operators how to discern market trends, establish for the direction of development communication in the fight for market share is even more urgent. Well, from what aspects do?
I think that can be from two direction to be addressed:
one, at present, the market for communications at all levels to meet the needs of users, continuously synchronized tariff packages, a wide range of packages introduced only in this case, China Unicom 10 grades, telecom grade 8 products. Package includes: domestic voice call duration, the domestic traffic, domestic video phone call duration, M / T number, out of the country after the voice call, video phone, after than, than after the domestic traffic, giving the contents of packages and so on. Do not say the average user to see the dazzling, Touyunnaozhang, thus the misunderstanding after another. Even within the non-telecommunications operators of these packages are full-time staff should be clear that is a quite difficult thing, there were bits of fresh communications of people complained to the author as to master the extremely complex system of products out of the eat or sleep in his restless, restless. above description, pricing system is imperative, simple but full account of the user demand for time, all over the country to collect views of users. finally adopted a been met, what kind of products that can adapt to the user's requirements, give the user greater freedom and space, what kind of products have market, they can survive.
Art of War goes: water for to the system flow, because the enemy soldiers and victory. Therefore, the potential impermanence soldiers, water, volatile form. to win because of who the enemy changes, that of God. The system is able to achieve its infinite variety, to meet the needs of our customers a wide range .
Second, to promote the development of the emerging communications market, China's mobile Internet is still at this stage in the early stages of start-up and imitation. work together to create a larger space for development, new and full of vitality and infinite number of possible things , as well as mobile payment, mobile store, mobile phones to read and so the ever-changing mobile Internet-based application, that unlike the low levels of price competition more attractive and value? Once in the country the world's largest Internet and mobile communications market success promotion and enough experience, that the progress in the international market will be just around the corner.
summary, I think that the whole industry how to promote healthy development of the positive upward, the constant pursuit of a higher level of competition, improve the overall integration of resources industry level, which is the top priority is the survival of operators, the development of the Road.
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